Honest Review: Ettitude
If this is your first time here, welcome! I’m a previous D2C founder and easily influenced consumer. Here, I’m providing a space for honest reviews of other D2C products and brands so you can make an educated decision for yourself. All reviews are honest, not sponsored and my own thoughts.
The Fast Facts ⏰
✍️ The Pitch // Organic bamboo bedding + sleep essentials. Their tagline: “Soft on your skin. Gentle on our planet.”
🙎♀️ Founded By // Phoebe Yu
📆 Launch // March 2014
📍 Location // Australia (US HQ in California)
💰 Price // $138 starting for a sheet set, $134 for a King-size duvet cover
💤 Category // Bedding
🖥 Shop // Online at www.ettitude.com
Competitors // Brooklinen, Boll & Branch, Parachute, Sijo, Eucalypso, Casper
As a consumer 🛒
My deep dive into finding the softest bedding led me eventually to Ettitude. They don’t have the social media presence that many of their competitors do, but they had a distinct value proposition — organic bamboo bedding that’s better for the planet. They have a proprietary fabric - CleanBamboo™ - that’s promised to be silky smooth and ethically made while reducing environmental impact. I ordered the sheet set ($148) and duvet cover ($134, with $20 discount).
Pros ➕
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